* The flower itself is small, about 3/8 inch to 5/8 inch. Thank you macro and Sony! LOL You can read more about it on this Wikipedia page , it is interesting to note there are 7 species. According to the Wikipedia page this species could be Conradina canescens - False Rosemary. "This species is found along the gulf coast of Mississippi, Alabama and Florida, as well as in the sand hills of central Florida. It is the most common and widespread species in the genus." It has also been suggested that it may be Conradina grandiflora - Largeflower False Rosemary. "This species grows in counties along the Atlantic coast of Florida. It is listed as a threatened species in the state of Florida."
** Thanks to friend Donna and the staff at Gulf State Park for their assistance in the identification process. We all tend to lean towards the Canescens species.